I am a Designer and Writer.

Thoughtful design is my way to bring good into the world.

ITA public participation website

Designing Israel Tax Authority’s first public participation campaign, and sharing the organisation’s strategic plan with over 6000 employees. The Brief My responsibility for this project was to create a landing page, introducing a new strategic plan for the organisation, and inviting employees to speak up and take part in the decision making process. The flow […]

Data-Art (a new hope)

A project visualizing the development of an idea; from the references that inspired “Star Wars – a new hope” to the media avalanche it inspired. Figma Prototype🡽 We decided to go with The star wars franchise as our case study. Other then its status as a staple of popular culture, the required information for the […]

Building the Valera Design system

Valera Health is an online mental health service provider, working with mental health professionals and insurance companies to bring excellent psychiatry, psychology, and care management services to those who need them most. I joined the company as a primary designer, and as the business scaled over time transitioned to a Lead designer role. How can […]

Music in virtual space: “soup”- a tool that encourages play

SOUP is an expiramental, nature inspired musical toy I created as my graduation project at Bezalel Academy of Art and Design. Project Website🡽 SOUP Developing the Concept When starting to develop the concept for my thesis project, I knew I wanted delve into subjects I am truly passionate about: the process of making music, and […]

Designed for long form: offscreen magazines website

Since its inception in 2018 I’ve been part of the team at off screen – an independent online film magazine and community, designing the visual language as well designing, building and maintaining the website. project website🡽 אוף סקרין – כתב עת לקולנוע The visual language Off-Screens visual language is guided by the founders vision – […]

Engaging patients: redesigning the Valera health app

I built a brand to trust, established a multi-platform design system for scaling and redesigned the app for managing patient expectations and providers time. Building the Valera Design system What problem does it solve? inconsistency leads to a. longer dev time and B.mistrust Inconsistency between platforms can lead patients to doubt the service provider’s reliability […]